Then we mapped out the decision-making process, identifying potentially either value that we could deliver, or barriers or hurdles to making that decision that we could remove Shangri la hotel strategy content.
The hotels have really jumped onboard very, very quickly because of the feedback we received from customers. As of now Shangri-La London has a decent 4. In addition, Shangri-La London can reflect its locality by showcasing British traditions and culture through interior design, afternoon teas, festival events, etc.
That will absolutely encompass a blog or magazine, which will showcase our content and act as a content repository for our brand to engage our audience. Shangri-La London can utilize its locational advantage and market more heavily on its location at The Shard.
In January this year the Shangri-La named Steven Taylor as chief marketing officer and did so with a strong statement that the market had well and truly moved on. People want to have an authentic, upscale London experience at Shangri-La London.
Social is deeply engaged in the way a brand connects and builds relationships with customers. His work gives Shangri-La London a very modern, avant-garde flavor which makes the structure an upscale attraction in itself.
This is a giant leap forward beyond anything that anyone has done around the space in the past. Shangri-La is investing significantly in technology and the future of travel content, which is why we are embracing virtual reality on this scale.
We did an analysis on our existing customer base, and there were a couple of interesting insights from that. Harnessing data is critical. We are very much looking at our web presence. Promo photo depicting the Samsung Gear VR headsets, which hold a Samsung smartphone in the front chamber.
Shangri-La London is centrally located at The Shard. Shangri-La London already has a user-friendly mobile booking page and it should continue to improve its UX by redesigning its mobile landing page, adding links to its social media profiles and adding other commonly useful information such as car reservations and parking service.
To maintain its reputation and take on new challenges of this increasing mobile world, Shangri-La London should enhance its London branding, target at global visitors specifically Chinese and commercial guestsdevelop a new digital strategy to enhance social influence, and maximize revenue by increasing sales of its perishable room inventory.
To take its social influence to the next level, Shangri-La London can create fresh content about the London experience, local events, special series, and brand and media collaborations on its social media platforms.
Increase Sales through Room Inventory Management Hotel rooms are perishable inventory, which means that unsold rooms expire and lose potential value when booking dates pass. As the content builds, the sales teams can give VR headsets to wholesalers, travel agents, meeting planners, and other customers to virtually explore the different areas of the properties.
Shangri-La Hotels Up Next. There is clear evidence that rich media advertising is something that consumers engage with. With its established reputation as a traditional hotel brand focused on luxury and upscale experience, Shangri-La London can adopt these following marketing strategies to remain competitive in an increasingly digital and customer-driven market: We are plotting a major full-scale site redesign in the next twelve months.
Gone is the campaign mentality that has been the hallmark of the Shangri-La, in favour of an overall marketing strategy that is highly personalised and increasingly driven by data. In order to maintain that brand loyalty, Shangri-La London can strategically employ some Mandarin-speaking or other multilingual employees at the receptions as to provide convenience for many Asian travelers.
We also have about 5, Shangri-La loyalists who allow us to engage them in new initiatives or new ideas. They can actually showcase the videos through these headsets for almost all of the properties for Shangri-La worldwide.Shangri La Hotels and Resorts as a brand is evaluated in terms of its swot analysis, competition, segment, target group, positioning.
Its tagline/slogan and unique selling proposition are also covered. Shangri-La Hotels and Resorts is Asia Pacific’s leading luxury hotel group and regarded as one of the world’s finest hotel ownership and management companies.
Case 24Shangri-La Hotels 1. The key element of strategy implemented by Shangri-La Hotel in gaining competitive advantage over its rivals is by offering services that are superior value worth paying more for.5/5(1). For Shangri-La London to stay strategically competitive in the luxury hotel market, it has to target global customers, especially Chinese and business visitors.
3. Implement a New Digital Strategy. Shangri-la Hotels and Resorts is a luxurious hotel chain that offers a legendary and comfortable stay in its resort and hotel. It has spacious rooms that are stylishly decorated with the beautiful view.
A Shangri-la hotels and Resorts is founded in which is the first deluxe hotel in Singapore by the Malaysian-Chinese tycoon Robert Kuok.
The name was inspired by British author James Hilton’s novel “Lost Horizon”. The meaning of Shangri-la is ethnic youth, peace and tranquility. Shangri-la.Download