Writing a good about us page

Who are these people visiting your About Us page? We even included a photo of her running a marathon, which added visual interest and credibility to the page. Incorporate a photo of you in your work environment to give the visitor a better sense of who you are and what you do. What will excite them about your products?

As in real life, be authentic. Do you offer advice? Contact Menu Join 62, marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox. The Internet is teeming with websites selling almost the same goods and services.

Your writing style infers many things to your About page readers, such as: So go ahead, use first person I or first person plural wedepending on which is more appropriate for your situation.

Every conversion is an indication that trust has been won. Browse our catalog Sign up for our blog Start your free trial Call us for a free estimate Schedule a consultation Learn more about X Writing your call to action is easy.

How are you accomplishing what you claim to do? Are there other places on the Web where I can find you, such as social media services like Twitter or Facebook? This group is interested in two things: If your business really is outstanding, give me facts: And it makes for compelling reading!

On her About Us page, we told her story of immigrating to the U. Just focus on facts, figures, and accomplishments.

Guidelines for Writing a Good About Page

In fact, those will be far more meaningful. For my dog food manufacturer client, we included a photo of the founder with his two dogs. Who Reads About Pages? With these audiences in mind, here are some helpful guidelines for writing a great About page.

Include your real photo and also pictures of your employees with products if appropriate. Objective information is a lot easier to write. You can use a template, such as the one below offered by SlideSalador create your own custom presentation.

Some fat can be trimmed off, passive voice can be converted to active voice, I could toss out some excessive adjectives and it could mention that we also run another website. Your visitors will appreciate your honesty. Give me the chance to decide if I want to jump on board with you.

Something is far better than nothing.

How to Write a Killer “About Us” Page

One of my clients owns a bakery franchise. It will help organize the copy and also make it scannable, which is how many people read online. Be Interesting Nobody wants to read an About Us that is the equivalent of a resume.

If someone were to ask you about your business today, what would you say? For some—especially Group 2 and Group 3—the summary paragraphs might not be enough, so you can include more interesting facts about the website.

Include a link to the write-up. Be as likable in your copy as you are in person! As your business grows and you target new markets, update your About Us page.

Websites were without form, and darkness was upon the face of the Web.

How to Write a Powerful “About Us” Page That Generates Business

For their About Us page, the client wanted to tell the story of his own dog, which had been the inspiration for inventing the product.

Specific for Group 3 Contact Us:At the Writing Center, we’re often asked “What makes good writing?” or “What makes someone a good writer?” Instructors wonder whether anyone can really be taught to write and why their students don’t know how to write by now.

If you aren't particularly modest, writing your About Us page is really fun, so you go way over the top. Either way, get over yourself. The end result is too important.

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How to Write an About Page

You can look at my “About Us” page by clicking on the tab located at the top of the page: Although your article has a lot of good points, I disagree with you regarding the use of photos and real names.

For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write.

It's a shame because analytics often shows the page as one of the most frequented on any website. Businesses pay this woman between $1, and $9, to write their “About Us” pages. That is Marian Schembari, and she’s a copywriter that specializes in About Us pages.

A $1, minimum seems like a CRAZY amount re-writing a single About Us page.


So why is Marian able to charge such high Continue Reading ⇨.

Writing a good about us page
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